IKEA: Lupe

IKEA, a home furnishings retailer, launched a campaign in Mexico to raise awareness of the new store opening and connect Mexicans to the brand.

Two years after the Swedish brand IKEA announced its arrival to Mexico and 6 months since its e-commerce launch, we were tasked with the challenge of opening the first IKEA store in Mexico and Latin America. The goal? Connecting Mexicans to the IKEA brand....

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