IKEA: Dollar Catalogue

IKEA, a home furnishing brand, launched a campaign in Taiwan to shift brand perception, repurpose its sales model for the new reality and drive sales.

Campaign video: Black & Abroad – Go Back To Africa

Read the full campaign case study

Selected creative: IKEA – Dollar Catalogue

Credits

Agency: Ogilvy Chinese TaipeiCreative: Giant Kung / Lisa Hsu / Ria Chien / Yoyo HsuProject management:Ella Hsu / Joy...

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