IKEA, a furniture brand, launched a global campaign to encourage consumers to purchase used over new furniture by giving them a deal that was better for the planet and their wallet.

Campaign video: IKEA – CIRKULÄR

Selected creative: IKEA – CIRKULÄR


Creative agency: Accenture Song Copenhagen / Marketsquare Copenhagen / Hjaltelin Stahl CopenhagenAccount Manager: Christian Sørensen / Lærke RygaardArt Director: Anne Mette Christiansen / Nanna Gjerstrup / Nicolai Dimon / Ulik Kepinski RodeBrand Activation Strategist: Alexander SekjærChief Creative Officer: Adam KerjCopywriter: Christian RyserCreative Director: David Asmussen / Lasse VintersbølleDigital Designer: Mats EiersøExecutive Client Director: Søren BrixInfluencer Manager: Caroline RexStrategic Planner:Katrine Mehl...

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