IKEA: Buy With Your Time

IKEA, a furniture brand, rewarded its loyal customers by converting the time they spent travelling to IKEA into currency in the UAE.

Campaign video: IKEA – Buy With Your Time

Credits

Creative agency: Memac Ogilvy DubaiAccount Manager: Alaa NourBusiness Director: Preeti Hothi-RamakrishnanChief Creative Officer: Juggi RamakrishnanClient Team Leader: Hadi BalloutCreative Team:Fernando Montero...