IKEA: Bringing the slow movement to fast furniture

IKEA, a furniture brand, launched a campaign in the UK, USA and Netherlands to increase share of sales from core sustainable products, and increase the perception that IKEA makes a positive impact on the environment.

Campaign details

Brand: IKEA UK&I Agency: Mother London

Exec Summary

For many, mass brands are fast brands, fickle brands, evil brands.

They are the greatest enemies to slow, sustainable living.

Which is why they're being exposed and hunted down by eco-warriors everywhere.

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