IKEA: Animal Crossing catalogue

IKEA, retailer of furniture and home accessories, sparked consumer interest in its catalogue by integrating it into the online game, Animal Crossing.

Campaign details

Brand: IKEABrand owner: IKEAEntrant company: Ikea Taiwan, New TaipeiIdea creation: Ogilvy Taiwan, Taipei CityMarket: TaiwanSector: Furniture & furnishings retailMedia channels:Gaming & in-game advertising, Social media, Websites &...