Role Portrayal In Advertising and Editorial Content, and Eating Disorders: An Asian Perspective
D. West, L. Yan and G. Prendergast
Researchers have postulated that exposure to images of thin 'ideal body' women portrayed in advertising and editorial content on television and in magazines contributes to eating disorders among female college students in Western countries.
Role Portrayal in Advertising and Editorial
Content, and Eating Disorders: An Asian Perspective
Gerard
Prendergast & Leung
Kwok Yan
Hong Kong Baptist University
andDouglas
C. WestUniversity of Westminster
INTRODUCTION
Despite increased medical attention,...
