Consequences of commercial web presence: an exploratory study of South Korean business adopters of websites
Jae-Jin Park and Jung-Gyo Lee
A key research issue to this study is to explore how marketers who have already presented on the web perceive the world wide web as a marketing communications tool.
Consequences
of commercial web presence: an exploratory
study of South Korean business
adopters of websites
Jung-Gyo
Lee and Jae-Jin
Park
University of Missouri-Columbia
INTRODUCTION
With the aid of rapidly
evolving computer-mediated communication...
