An ordinary life
Category: Charity/Not for Profit/Public ServiceAgency: Colenso BBDOAdvertiser: IHC
SUMMARY
“An ordinary life – it's the extraordinary thing we can give them” was the sentiment Colenso BBDO chose to leverage for its IHC campaign....
IHC - an ordinary life
In 2004/2005 IHC faced some extraordinary challenges within the charity marketplace. More fashionable charities, like Breast Cancer, were taking the limelight in a way never seen before.
