IHC - an ordinary life

In 2004/2005 IHC faced some extraordinary challenges within the charity marketplace. More fashionable charities, like Breast Cancer, were taking the limelight in a way never seen before.

An ordinary life

Category: Charity/Not for Profit/Public ServiceAgency: Colenso BBDOAdvertiser: IHC

SUMMARY

“An ordinary life – it's the extraordinary thing we can give them” was the sentiment Colenso BBDO chose to leverage for its IHC campaign.

In 2004/2005 IHC faced some extraordinary challenges within the charity marketplace. More fashionable charities, like Breast Cancer, were taking the limelight in a way never seen before. The Boxing Day Tsunami added another layer of complexity to the market as Kiwis opened their hearts and wallets and gave generously to this cause. Subsequently, many people started 2005 feeling...

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