Innovation and differentiation are the buzzwords in any client organization, and if market research is looked upon as lacking the ability to provide creative solutions - or, even worse, as killing the creative spark - then we as an industry are in a danger zone.
Igniting innovation in researchers – leaping after you look
Anjali Puri and Tara PrabhakarACNielsen ORG-MARG, India
Shashikala RajUnited Breweries, India
The absence of creativity has long been a common accusation against the market research...