Igniting innovation in researchers - leaping after you look
Anjali Puri, Tara Prabhakar and Shashikala Raj
Innovation and differentiation are the buzzwords in any client organization, and if market research is looked upon as lacking the ability to provide creative solutions - or, even worse, as killing the creative spark - then we as an industry are in a danger zone.
Igniting innovation in researchers – leaping after you look
Anjali Puri and Tara PrabhakarACNielsen ORG-MARG, India
Shashikala RajUnited Breweries, India
INTRODUCTION
The absence of creativity has long been a common accusation against the market research...
