If the advertising industry could begin again, how would it change its history and working practices? In this speech to the 4A's (the American Association of Advertising Agencies) 1999 Creative Conference, Phil Dusenberry, BBDO Chairman, muses on these points and expresses his feelings on the client/agency relationship.
If I could do it all again
Phil Dusenberry4A's Vice Chairman & Chairman, BBDO
It's quite possible that my PC will be one of those untold thousands that think next year is 1900. In fact, mankind's greatest gift from the computer may well be that so-called...