Identifying Viewer Segments for Television Programs

Kim Choong-Ryun

Increasingly, as channels and programs are aired, their competition has encountered revolutionary changes in a broadcasting context.

Identifying Viewer Segments for Television Programs

Choong-Ryuhn KimWoosuk University

As television programs are aired, the competition among channels and programs is poised for revolutionary changes in the broadcasting context, as well as in its relationship...

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