Identifying the influence of product design and usage situation on consumer choice

This paper analyses consumer perceptions with regard to the suitability of products to anticipated usage contexts, as well as their influence on purchase behaviour.
  

Identifying the Influence of Product Design and Usage Situation on Consumer Choice

Jaime Romero de la Fuente and María Jesús Yagüe GuillénUniversidad Autónoma de Madrid

INTRODUCTION

Since the pioneering work of Sandell...