ICRC - International Committee of The Red Cross: React For Real

The International Committee of the Red Cross (ICRC), a not for profit, launched a campaign in the UAE, UK and US to push people to turn their social currency into real currency and make donations.

Campaign details

Brand: International Committee of the Red Cross (ICRC) Brand owner: International Red Cross and Red Crescent Movement Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Dubai Market: United Arab Emirates Sector: Charities & voluntary organisations Media channels: Online videoBudget: Up to 500k

Executive summary

The ICRC has been serving Afghans for over 30 years. But during their darkest hours, when the Taliban took power, they needed urgent donations to keep providing aid to a population in peril.

While NGOs use educational messaging...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands