ICRC - International Committee of The Red Cross: React For Real
Mona Hassanie, Ghida Sater
The International Committee of the Red Cross (ICRC), a not for profit, launched a campaign in the UAE, UK and US to push people to turn their social currency into real currency and make donations.
Campaign details
Brand: International Committee of the Red Cross (ICRC) Brand owner: International Red Cross and Red Crescent Movement Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Dubai Market: United Arab Emirates Sector:Charities &...