Iconix Brand Group, Inc.: Jenny Mccarthy For Candie's campaign
Sbaryn KolbergOVERVIEW
In 1978 Candie's shoes, especially a model called the Slide (a high-heeled slip-on), became a "must have" fashion accessory for America's teenage population. The shoe's popularity, as well as the company's fortunes (which peaked at approximately $190 million in sales in 1984), waned as fashion fads changed in the late 1980s. In the mid-1990s Candie's Inc. was still designing and manufacturing women's and girl's casual and fashion footwear, but its brand was considered passé by its core market of teenage girls. Hoping to revive its brand and trigger...