Iceland and I’m A Celebrity – A Perfect Match

Paul Gibbon (Mediacom North), Alison Laverick (Iceland and Tom Reddy Advertising)

Iceland's sponsorship of I'm A Celebrity, Get Me Out of Here aimed to connect the brand's target audience with a wide-ranging creative and media strategy.

Supermarkets & grocery stores
United Kingdom

Agency: Mediacom North

Authors: Paul Gibbon (Mediacom North), Alison Laverick (Iceland and Tom Reddy Advertising)

Iceland & I'm A Celebrity – A Perfect Match

INTRODUCTION

This paper is designed to illustrate how the seamless integration of brand (Iceland),...

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