Agency: DDB Canada | Authors: Laurie Baker, Dennis St. Aubin, Jeanie Pan, Danny Ho, Alan Russell, Lara Palmer, Paul Little, Dean Elissat, Maureen Atchison and Brett MacFarlane |
ICBC 'Bait Cars'
Advertiser: Insurance Corporation of British Columbia Awards: Sustained Success - Certificate of Excellence
EXECUTIVE SUMMARY
Business Results Period: CY03 – CY04.Start Of Communication Effort: September 2002.Base Period For Comparison: CY01.
Car thieves are ingenious, and will always discover inventive methods to steal. Once they've discovered methods of stealing a certain type of vehicle, they will pass the information on to anyone...