ICA – I love eco

Using an integrated TV, online, press and promotional campaign, ICA Norge, the Norwegian retail chain, positioned itself as a health-focused chain with its own organic range, “I Love Eco”.The target was women in their twenties and thirties.

ICA – I Love Eco

Brand: ICA

Markets: Norway

THE MARKETING CHALLENGE AND BRAND INSIGHT:

ICA Norge is one of Norway's leading food retailers, with more than 400 stores. To capitalise on the growing demand for organic products, the chain introduced its own organic...

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