ICA – I love eco

Using an integrated TV, online, press and promotional campaign, ICA Norge, the Norwegian retail chain, positioned itself as a health-focused chain with its own organic range, “I Love Eco”.The target was women in their twenties and thirties.

ICA – I Love Eco

Brand: ICA

Markets: Norway


ICA Norge is one of Norway's leading food retailers, with more than 400 stores. To capitalise on the growing demand for organic products, the chain introduced its own organic range, called I Love Eco in October 2008.

In this campaign we were brought in to help ICA positioning itself as a health-focused chain, to draw attention to its healthy concepts and products – and, of course, to increase sales!

Our campaign needed to dovetail with ICA's ongoing advertising which is unique in the...

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