ICA – I Love Eco
Brand: ICA
Markets: Norway
THE MARKETING CHALLENGE AND BRAND INSIGHT:
ICA Norge is one of Norway's leading food retailers, with more than 400 stores. To capitalise on the growing demand for organic products, the chain introduced its own organic range, called I Love Eco in October 2008.
In this campaign we were brought in to help ICA positioning itself as a health-focused chain, to draw attention to its healthy concepts and products – and, of course, to increase sales!
Our campaign needed to dovetail with ICA's ongoing advertising which is unique in the...