IBM Envisions a Cross-Platform Marketing Ecosystem

Geoffrey Precourt

Reporting from the ARF's Audience Measurement 4.0 event, WARC's U.S. editor, Geoffrey Precourt, covers the presentation from IBM's Saul Berman on the marketing challenges facing the business and technology services giant.

IBM Envisions a Cross-Platform Marketing Ecosystem

Geoffrey PrecourtWARC Online

Saul Berman, lead partner/strategy & change consulting at the IBM Institute for Business Value and IBM Global Business Services, drew a deliberate distinction between innovations...

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