How Heineken won Rugby World Cup 2015

This case study shows how Heineken Ireland, a global beer brand, built a strong communications campaign and delivered on commercial objectives during the Rugby World Cup (RWC) held in Ireland.

How Heineken won Rugby World Cup 2015

Agencies: Rothco and Starcom

Introduction & Background

For over two decades, Heineken has been a proud supporter of rugby with long standing sponsorships of both Rugby World Cup and the Heineken Cup (now known as...

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