Summary
Digital advertising and the SME market have a symbiotic relationship, with the low cost and ease of digital channels helping small businesses to flourish and vice versa. However, research from the Advertising Association indicates that small businesses could get so much more out of advertising. At IAB UK, we wanted to understand how SMEs were using digital advertising, where they felt more support was needed and what we could do to help them maximise their investment.
Working with research agency MTM, our study 'Powering Up: Helping UK SMEs unlock the value of digital advertising' showed that while 60% of...