Objectives and strategy
Our objective was not just increasing the online sales but also drive traffic to MAC Stores. In this campaign, we aimed to increase foot traffic in stores, giving free lip demo services and increase sales.
Consumer insight;
- OOH is seen by 88% of those who have seen advertising in 30 minutes prior to shopping.
- 58% of people says that seeing the advertising of a product near to store that they can buy, makes it more relevant for them.
Based on our KPI & consumer insights,as a digital media agency of MAC we brought to life a solution...