Campaign details

Brand: AXE/Starladder
Advertiser: Unilever
Agency: Initiative
Country: Russia

Campaign Summary

This project was aimed to increase the sales of our e-com shop with the help of further e-sports territory conquest. The collaboration with reliable partner – Starladder – provided us with standard branding options and also with unique native integration of promo code right inside the game graphics.

Objectives and Strategy

The main target of this project was to increase the sales of Unilever Axe DTC e-shop in Russia.

Earlier Axe made real the 3-steps conquest of e-sports territory: Team sponsorship, sponsorship of championship streams and large special project for wide gaming audience.