Campaign details

Brand: Akbank
Advertiser: Akbank
Agency: MediaCom
Country: Turkey

Campaign Summary

To promote Akbank Jazz Festival's 28th anniversary and emphasize our motto, we focused on converting the city into jazz music and rovided our audience to location-based audio experience with using geo-fencing technology.

Objectives and Strategy

The most perennial jazz event in Turkey, Akbank Jazz Festival celebrated its 28th anniversary. In accordance with festival's longstanding motto; ''Jazz State of the City'', we developed an ''audio content'' project which's not only limited to concert areas.

Execution and Media

We collaborated with Turkey's most listened online radio platform Karnaval and created a smart content sponsorship on jazz channel called JoyJazz closely followed by jazz lovers. Instead of linear radio broadcasting, we decided on creating a location-based experience for Jazz Lovers.