User insights from another reality

Oath, a publishing company, created a virtual smart home in Germany and hosted virtual sessions with consumers to analyze their acceptance of five ad placements in different areas of the smart home.

Project summary

Oath, in collaboration with media agency pilot & Virao, created a virtual smart home in Germany and hosted virtual sessions with 338 consumers to analyze their acceptance of five ad placements in different areas of the smart home. This innovative This was debuted at Dmexco generating four articles amongst leading German trade press including a four page spread in German Research & Results. It has become foundational content for our creative team RYOT Studio, being used in sales collateral across EMEA.

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