Facebook: Moving Pictures - The persuasive power of video

This short paper reveals the findings of a study commissioned by Facebook IQ into the global rise of online video viewing, and the implications for marketers.
  • Online video is growing fast: in the UK, 64% of people surveyed say their online video viewing has increased over the past year.
  • Smartphones are driving the rise: People surveyed in the UK are 1.2 times more likely to watch video daily on a smartphone than on a computer.
  • Attention spans are getting shorter, with 67% of respondents preferring videos to be under 10 minutes long.
  • 54% of millennials say they binge-watch large numbers of videos without realising it, however, if they want to create meaningful connections, marketers should aim to create video that surprises and delights....

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