I know what you did last summer: Arts Audiences In London 1998-2002

This paper outlines a ground-breaking project analysing millions of records of patron data collected through the box offices of many of London’s performing arts venues which has produced valuable information on customer behaviour and market characteristics.

I know what you did last summer  Arts Audiences In London 1998 2002

Orian Brook Audiences London

Background

Since the development in the late Eighties of sophisticated box office software, performing arts venues in Londonhave been accumulating enormous...