I know what you did last summer Arts Audiences In London 1998 2002
Orian Brook
Audiences Since the development in the
late Eighties of sophisticated box office software,
performing arts venues in Background
I know what you did last summer: Arts Audiences In London 1998-2002
This paper outlines a ground-breaking project analysing millions of records of patron data collected through the box offices of many of London’s performing arts venues which has produced valuable information on customer behaviour and market characteristics.
