I blame J. Walter

Are advertising agencies getting the credit they deserve? Gordon Torr takes an oblique look at the creative process and makes the case for agencies owning their creative ideas.

I Blame J. Walter

Why advertising ideas aren't worth anything

Gordon Torr Nowlan Torr

'Skilled work, when published, costs no more than work without skill. So the best work, such as I give, is the cheapest because it brings better results.'

Mr James...