Hyundai: How Hyundai Kona’s contagiously colourful mopsters delivered three years of fun-fuelled success

Karl Bates, Adrian James, Lucas Black-Dendle

Hyundai, the car manufacturer, carried out a campaign to propel its Kona car to no. 1 consideration in Australia.

SUVs, 4x4s
Australia
Strategy

Campaign details

Brand: HyundaiBrand owner: Hyundai Motor GroupEntrant company: Innocean Worldwide SydneyIdea creation: Innocean Worldwide SydneyMarket: Australia Sector: SUV, 4x4sMedia channels: Cinema, Competition & contests, Events...

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