Hungarian Post: Help us find you!

Hungarian Post, the Hungarian postal service, raised awareness of the issue of missing house numbers and strengthened its own reputation.

Background

In Hungary, postmen and paramedics have extreme difficulties finding hundreds of thousands of residents that have no house numbers on their properties. Although this is their responsibility, in many cases, the public bodies are to be blamed. With its integrated PR campaign, Hungarian Post not only rose awareness of this issue while strengthening its reputation, but also achieved a measurable social impact.

Challenge

Based on a representative research, Hungarian Post assessed that 1 in 7 properties is missing the house numbers and door nameplates, and on top of that, missing letterboxes and doorbells are no exceptions. As a direct...

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