HUN Wine: Disrupting the Wine Category in a Time of COVID - A story about how the most sociable wine brand launched at the most unsociable time.

HUN, a wine brand, launched a campaign in the UK to introduce and drive awareness of the new wine in a can.

Campaign details

Brand: HUN Wine Agency: TBWA \ London

Summary

This is the story of a little, never-before-seen brand with BIG launch ideas. HUN, the wine in a can, was a sociable soul, ready to party with the best of the festival crowd and revel in summer 2020 launch sales. Then Covid-19 hit. Society stopped an

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