HUL Multibrand: Kheloge Toh Jeetoge

Aunkita Dey and Jude Pinto

This case study describes how Hindustan Unilever used direct marketing and mobile content to persuade consumers to play games linked to three of its brands: Domex, Comfort and Surf Excel Matic.

Cleaners & detergents
Laundry products
India

HUL Multibrand: Kheloge Toh Jeetoge

Aunkita Dey and Jude Pinto

Campaign details

Brand: HUL Multibrand Brand owner: Hindustan Unilever Limited Lead agency: PHD India Country: India Industries: Cleaners & detergents, Laundry products Channels used: Direct marketing, Mobile & apps Up to 500k

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