HUL Multibrand: Kheloge Toh Jeetoge

This case study describes how Hindustan Unilever used direct marketing and mobile content to persuade consumers to play games linked to three of its brands: Domex, Comfort and Surf Excel Matic.

HUL Multibrand: Kheloge Toh Jeetoge

Aunkita Dey and Jude Pinto

Campaign details

Brand: HUL Multibrand Brand owner: Hindustan Unilever Limited Lead agency: PHD India Country: India Industries: Cleaners & detergents, Laundry products Channels used: Direct marketing, Mobile & apps Up to 500k