HUL Multibrand: All Things Beauty

This case study describes how Hindustan Unilever integrated digital media to build a multiplatform strategy and brought all of its brands together in its BeBeautiful website, to engage beauty consumers online.

HUL Multibrand: All Things Beauty

Pooja Patil and Priyanka Agrawal

Campaign details

Brand: HUL Multibrand Brand owner: Hindustan Unilever Limited Lead agency: PHD India Contributing agency: Jack In The Box Worldwide Country: India Industries: Cosmetics, beauty aids, Hair care, Skin care, sun protection Content marketing, Online display, Online video, Search, Social media, Websites & microsites $1 - $3 million