Huggies

Prior to the campaign Huggies was suffering a declining market share. Following the launch of Huggies Grip Tab nappies into the New Zealand market, the brand achieved and maintained a spectacular gain in sales/market share.

Advertising Effectiveness Winner:

Kimberley-Clarks Huggies

Following the launch of Huggies GripTab nappies into the New Zealand Market, Huggies has achieved and maintained a spectacular gain in sales and market share.

While product innovation played a major role in this success, advertising diagnostics, consumer research, sales and share information proved that advertising played a significant role in driving sales growth.

Prior to the campaign Huggies was suffering a declining market share. The brand had lost its position as the market innovator and had...

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