Huggies

Prior to the campaign Huggies was suffering a declining market share. Following the launch of Huggies Grip Tab nappies into the New Zealand market, the brand achieved and maintained a spectacular gain in sales/market share.

Advertising Effectiveness Winner:

Kimberley-Clarks Huggies

Following the launch of Huggies GripTab nappies into the New Zealand Market, Huggies has achieved and maintained a spectacular gain in sales and market share.

While product innovation...