Campaign details
Brand: HsuFuChiBrand owner: NestléEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: ConfectioneryMedia channels: Mobile & apps, Radio & audio, Social media, Websites & micrositesBudget: Up to 500kCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....