HSBC Jade: "Shangyu Four Borders" and "Everyone's Living Room"

Richard Li, Jenny Wang, Joanne Zhao

Case details

Brand : HSBC Jade

Brand owner : HSBC

Main agency : Shanghai Dongcheng Culture Communication Co., Ltd.

Put on the market : Mainland China

Delivery time : April 2020 to present

Industry : Financial Services

Media channels : social media

Budget : 3 million

Case summary

Based on its keen insight into the global high-net-worth population and combining Chinese-style philosophical thinking, Shangyu China first puts forward the value proposition of "Shangyu Four Realms" with progressive levels, namely "view · self", "discussion · career", " "Inheritance·Society", "Integration·Nature". Adhering to the...

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