HSBC Hong Kong: VisionGo

HSBC bank built and promoted a digital network to better serve smaller businesses in Hong Kong and boost its engagement-to-conversion success rate with SMEs.

Campaign details

Brand: HSBC Hong KongBrand owner: HSBC Hong KongAgency: Grey Hong KongMarket: Hong KongSector: BanksMedia channels: Online video, Public relations, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Small and medium-sized...