In building an AI-enhanced site for its retailers, international snack company Mondelez had to adopt a new way of working that subverted its extant process of product development. The company moved its development operation towards an iterative, agile...
How Mondelez learned to fail
Failure is too often a dirty word, especially for big brands; but it needn’t be toxic, argued a representative of international snacking giant Mondelez, because it is a brilliant opportunity to learn.
