How to win: Walmart's modified second price auction

Looks at how Walmart’s bidding process has changed for its online cost-per-click sponsored ads, and how brands should adapt to make the most of their media spend with the retailer.

Walmart famously describes its stores as “where 90% of America shops”. Its physical retail network is extensive, but its fast-growing digital presence also makes it a juggernaut in the e-commerce space, with sales expected to top $76 billion this year,...

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