How to use the senses for a better brand experience

Mike Flynn, principal of Flynn Consulting, explains how the brain processes sensory stimuli, and why this is important to marketers.

How to Use the Senses for a Better Brand Experience

Mike FlynnFlynn Consulting

At a family gathering not long ago, my sister, who teaches literature to 15 year olds, told us about a classroom incident. In retrospect, I believe her tale has implications...