How to target movers and shakers

Marketers can fast-track new products or marketing campaigns by targeting early adopters and opinion formers.

How to Target Movers and Shakers

Lucy BristoweBSkyBJulie TinsonUniversity of StirlingClive NancarrowBristol Business School

In a recent admaparticle (1) Martin Oxley argues that it is possible to fast-track new product launches or new marketing initiatives...