How to target movers and shakers

Julie Tinson, Lucy Bristowe and Clive Nancarrow

Marketers can fast-track new products or marketing campaigns by targeting early adopters and opinion formers.

How to Target Movers and Shakers

Lucy BristoweBSkyBJulie TinsonUniversity of StirlingClive NancarrowBristol Business School

In a recent admaparticle (1) Martin Oxley argues that it is possible to fast-track new product launches or new marketing initiatives...

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