How to tackle the digital commerce profitability challenge

Stephen Whiteside

Digital commerce is shifting into an “era of profitability” after the spike in growth fueled by the COVID-19 pandemic subsides.

Ecommerce is now moving into an “era of profitability” after marketers primarily focused their attention on riding a wave of growth which resulted from the COVID-19 pandemic.

This viewpoint was put forward in a recent study by Jordan Jewell, the analyst in residence at VTEX, an enterprise digital commerce platform with over 3,200 stores in 38 countries. Its client roster spans restaurant chain McDonald’s, retailer Walmart, brewer Anheuser-Busch InBev and soft-drinks giant Coca-Cola, giving it a broad perspective on the digital needs of brands.

“For the first two decades of ecommerce, brands and retailers saw relatively steady growth from their...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands