How to strengthen influencer marketing strategies in 2023

Meltwater’s Mimrah Mahmood shares how brands can achieve a better return on marketing investment amid the challenging macroeconomic environment.

It’s that time of the year when marketers are thinking about budgets. How big should they be? How much should they allocate to performance marketing versus long-term brand building? What’s the equitable split between online and offline channels, and which...

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