How to recalibrate the role of the CMO to leverage SEA’s growth trajectory

Expanding the role of the CMO to become more transformational and growth-oriented is a prerequisite for sustainability innovation in Southeast Asia, says dentsu’s Rachel Ooi.

This article is part of a Spotlight series on conscious consumerism in Southeast Asia. Read more

Southeast Asia is uniquely poised to leapfrog on growth with digital and sustainability.

Millennials and Gen Z make up approximately 75% of Southeast Asia’s...