How to Prevent a Hangover

In 1999 Profit Impact of Marketing Strategy produced the definitive report on the lessons learned from recessions occurring over a thirty year period.

How to Prevent a Hangover

Brave Strategies for Difficult Times

Tony Hillier andMarilyn BaxterPIMS' and Hall & Partners Europe

In May 1999, PIMS (Profit Impact of Market Strategy) produced the definitive report on the lessons learned from recessions...