How to manage sponsorships

In this edition of 'Best Practice', Roderick White looks at one of the fastest growing forms of marketing activity - sponsorship.

How to Manage Sponsorships

Roderick White

Sponsorshipis one of the fastest-growing forms of marketing activity, having shown at least 10% annual growth for years, to a level of around $35 billion globally – a figure that purely covers the cost of...

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