How to Make Econometrics More Valuable

Discusses econometric modelling and its use in marketing. Use of econometric models has grown very fast in the last two decades, with the advent of technology that makes them easy even for the inexperienced.

How to make Econometrics more Valuable

Kraig SchulzandDavid MeerMindShare

In the last decade econometric modelling has become increasingly accepted as a way of helping marketers understand the effects of marketing activities on their brands. The tools...