How to leverage direct mail and digital media to create an engaging omnichannel customer journey

Christopher Karpenko

Suggests ways brands can use direct mail with digital media to create engaging touchpoints that drive action throughout the entire omnichannel customer journey.

The world of marketing is experiencing rapid transformation, with new tools, tactics, and technologies changing how brands do business. At the same time, customers are increasingly expecting more personalized, targeted marketing.

Daniel Grizelj/Getty Images

In a previous report, "The Power of Direct Mail in a Digital World," USPS covered the evolving customer journey and how direct mail can help create memorable and effective omnichannel campaigns.

To develop seamless omnichannel campaigns, the next steps involve learning how to build an omnichannel customer journey map and discovering the ways direct mail marketing can help create customer touchpoints that encourage engagement....

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