How to improve your new product success rate

Kurt Lyall

The success rate for new products and services is still far too low (below 5% in the UK). A major reason is business friction between departments.

NPD
United Kingdom
Strategy

How to improve your new product success rate

Kurt LyallFirstPartner

It's a familiar story of too many cooks ... In 2000, European mobile phone companies bid for the then next-generation 3G licences. With these licences, mobile phone companies set about...

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