How to improve your new product success rate

Kurt Lyall

The success rate for new products and services is still far too low (below 5% in the UK). A major reason is business friction between departments.

How to improve your new product success rate

Kurt LyallFirstPartner

It's a familiar story of too many cooks ... In 2000, European mobile phone companies bid for the then next-generation 3G licences. With these licences, mobile phone companies set about launching new data services, which would continue their growth story and drive customer spending to even higher levels.

T-Mobile won its 3G licences and set up a business unit called T-Motion. This unit was responsible for the mobile internet portal called T-Motion (later T-Zones) and performed primarily a marketing role within T-Mobile. T-Motion did not have responsibility for any...

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