In a prescient 1966 speech William Marsteller, founder of Marsteller Inc, discusses the difficulties small agencies face when trying to compete with larger firms in a presentation to the 4A’s (the American Association of Advertising Agencies) Western Region Annual Meeting.
How to develop creativity in the smaller agency
William MarstellerFounder, Marsteller Inc.
One of the occasional interests of the advertising trade press is the future of the small agency.
It is sort of a foolish and repetitive finger exercise in an unchanging...